Primary Audience: This describes the audience a product would focus on, mainly; that would mean adapting a product or content that fits the needs of a very specific group of people.
Secondary Audience: An audience a product would appeal to without even trying to. This could be due to said audience being related in some way to the primary audience of a type of product or content; for example, parents watching a kid's show with their children would be said kid's show's secondary audience, while the kids are the primary audience.
This relates heavily to how I plan on appealing to my target audience, so I'm going to try and translate what Syfy calls "18-25 year old sci-fi fans" into something more literal. I'm going to apply more audience theory into this, but I won't explain things like "Segmenting Psychographics" or even just the aspects like "The 4 Cs" and "Social Classes" or else we're gonna be here forever, so I'm going to describe what I think Syfy's target audience comprise of, with reference to "Segmenting Psychographics".
When I think of 18-25 year old sci-fi fans, within the context of this brief, I immediately think of huge nerds, like me; to be specific, I think of people who are fans of TV, cinema, and anime; typically follow the action, comedy, horror, and fantasy (as well as sci-fi, obviously), and are particularly into cheesy cult films. I don't have a specific race or gender in mind, and let's keep it that way! I have nothing against appealing to this audience. I actually think they have the right idea, too.
Of course, that's only the tip of the ice berg, I want to go way deeper now. Potential secondary audiences could be audiences between the ages 7-13 years old, watching these shows with an older sibling or even their parents. I, personally, watched shows like Buffy and Angel rather religiously when I was at least nine years old, so there's no denying this. Not only that, but children generally have an interest in shows or movies considered too mature for them. The more mainstream audiences, fans of more popular stuff from Syfy's competing networks (Channel 4, E4, ITV 1 & 2, etc.) could find something appealing about the Syfy channel, too. Thanks to shows like The Big Bang Theory, Parks & Recreation, and other shows/movies with "typical nerd" character types, "geek culture" is more mainstream nowadays, so it might appeal to fans of more popular TV and Film. A more mature audience of 35 years and up might even find this channel appealing as well, since these are the type of people who may get a sense of relaxation from watching cheesy cult shows/movies, since people that age normally go through everyday stress from work and seek comfort from the TV they watch, so they wouldn't really want something that would make them "think" too much.
When I think of 18-25 year old sci-fi fans, within the context of this brief, I immediately think of huge nerds, like me; to be specific, I think of people who are fans of TV, cinema, and anime; typically follow the action, comedy, horror, and fantasy (as well as sci-fi, obviously), and are particularly into cheesy cult films. I don't have a specific race or gender in mind, and let's keep it that way! I have nothing against appealing to this audience. I actually think they have the right idea, too.
Of course, that's only the tip of the ice berg, I want to go way deeper now. Potential secondary audiences could be audiences between the ages 7-13 years old, watching these shows with an older sibling or even their parents. I, personally, watched shows like Buffy and Angel rather religiously when I was at least nine years old, so there's no denying this. Not only that, but children generally have an interest in shows or movies considered too mature for them. The more mainstream audiences, fans of more popular stuff from Syfy's competing networks (Channel 4, E4, ITV 1 & 2, etc.) could find something appealing about the Syfy channel, too. Thanks to shows like The Big Bang Theory, Parks & Recreation, and other shows/movies with "typical nerd" character types, "geek culture" is more mainstream nowadays, so it might appeal to fans of more popular TV and Film. A more mature audience of 35 years and up might even find this channel appealing as well, since these are the type of people who may get a sense of relaxation from watching cheesy cult shows/movies, since people that age normally go through everyday stress from work and seek comfort from the TV they watch, so they wouldn't really want something that would make them "think" too much.
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