Vice "Rule Britannia" Ident Brief

The brief we chose to work on is Vice's Rule Britannia brief. They need a 10 - 15 second ident for their web series, Rule Britannia, that'll play before every video. It had to be one that reflects the reality of what goes on in the United Kingdom. It had to be well-researched, and effectively portraying the themes of the series. The ident also had to appeal to a demographic of 16-30 year olds. So the target audience is actually a very broad one, and it gives us enough creative freedom to work well with.