Thursday 5 March 2015

Ident Presentation and Feedback

We recently made presentation pitch boards about the ident we're making for Vice, and a lot of people left some helpful feedback, and I'm currently going over the feedback people left and choosing which notes I will consider. Here are the pitch boards we showed, in no particular order:




We got a lot of interesting feedback regarding the ident itself. Sort of mixed overall though. Some people liked it overall whereas some were more critical. One person listed a few suggestions for animation style, and illustrations to look at. I'm open to a few of them, but others I'm not quite sure. For animation styles, they mentioned Ed, Edd, & Eddy, which I guess the show's constant movement is what they're referring to, and I think that could fit in. Joanna Quinn was also suggested, and after looking at her work, I really think it could work as an aesthetic influence but in terms of animation style, I think something like that could only be accomplished using hand-drawn animation, which I wasn't planning on doing. Terry Gilliam was mentioned to, and thinking about how I plan on animating it, I suppose it is very similar to Terry Gilliam's style, just less comedic.The Young Ones opening was suggested too, and I don't really know what to make of that, I mean it's not animated for one thing, it's not really that well-edited either and the style is inherently comedic, so I'm not really sure where they're coming from with that. Ralph Bakshi's animation is rather similar to Joanna Quinn's, with the gritty look. How the city and the backgrounds are drawn in his films could be incorporated into the ident, but again, as this won't be hand-drawn, the animation style couldn't possibly be accomplished.

For the illustrative style, we were compared to punk anarchist, in terms of character design, and I guess that's what Fiona was going for. I think it works, anyway. We were also compared to the Red Bull adverts, as well as Ralph Steadman (if I knew who said that I would totally shake the hell out of their hands!). We were also told to look at Raymond Brigg's Falklands (which I can't seem to find on Google, so I'm just going to assume it's alternate title to When the Wind Blows), which I think works as reference for more gritty tones in animation, but I don't think the imagery is quite that surreal enough to fit. They suggested the Silent Hill comics as well, and I'm not a big comic book fan, but it's interesting to see how the art style of the games translates to comic book form so I'll look into those... Unless they mean the bad Silent Hill comics, that go waaaayyy overboard with their bleak colour pallet.

Ugh... This looks worse than Silent Hill: Homecoming. I'll be sure to warn Fiona about these comics

Ronald Searle was suggested too, and it's a neat art style, but a tad comical, really. Someone mentioned GTA Vice City as a suggestion, and while I do love the graphic novel-esque illustrations, it's far too colourful to incorporate into the ident. But then again, I might try that look out for the Union Jack Sword man, since I'm kind of going for an uncanny valley feel with his design. Speaking of which, a lot of people didn't catch on at all that he was holding a knife. I didn't use a real knife for reference when I designed it so it's no wonder people were confused. It actually looks more like a club than a knife. I'm redesigning it based on a bowie hunting knife now, but still, how I even tried to pass that off as a knife to begin with is beyond me.

Lastly, the rest of the feedback was on the presentation, being filled with too much text, and I agree with that, it should definitely just go straight to the point and present it more visually. The feedback was pretty useful so far. I was going to add a mock-up to the boards as well.

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